InvisiblePeople.tv is a one-person nonprofit organization with mission to bring the voice and face of homelessness, founded in 2008 by Mark Horvath, who is a former homeless himself.
So how can a one-person nonprofit outfit fight homelessness and make a dent?
In this post, you’ll discover the three ways this nonprofit work the social media to communicate its message.
#1. Leverage the use of social media tools
“Use social media because it’s free,” says Mark Horvath in one of the Invisible video clips. Since the launched of his organization, Mark Horvath and his Invisible People have leveraged the use of social media tools to bring stories of homelessness to the mainstream. The communication method works two-ways: with mainstream and with(in) the homeless community itself.
As a communication tool, social media is used to reach out multiple layers of stakeholders, including those who are homeless because they are also online. He says that if you are looking for a homeless person, Facebook is a good place to start.
A large portion of IP’s stories are video interviews with homeless individuals which then posted on its YouTube video-blog (vlog). In addition to YouTube, where videos originated (the hub), links from video clips are shared through their Facebook, Twitter, blog, and Google+ channels (spokes). If on YouTube channel you get to hear interviews, on its Flickr and Instagram accounts you get to see pictures of those interviewed.
So technically one (same) content can be seen multiple times via a variety of social networking sites because each site has different audience, followers, culture, and demographics.