As the Internet levels the playing field for sales and services, business ghostwriters like Schofield are becoming an essential part of marketing strategy. Stephen Turcotte, president of Backbone Media Inc., a Boston-area Internet marketing company, estimates that 20 percent of American businesses now have some kind of blog, with about one in four outsourcing the writing–although few will admit to that particular kind of outsourcing. Nevertheless, on Elance.com, a website for business freelancers, demand for ghostwriters surged last year: Its category jumped to the 25th-most popular from 74th over the first nine months of last year.
At Elance.com, ghostwriting was one of the fastest growing in 2009. Ghostwriting, blogwriting, whatever they call is a one form of outsourcing. NYT did some digging on ghostwriting sometime last year. Here’s what they discovered.
The rapper 50 Cent is among the legion of stars who have recently embraced Twitter to reach fans who crave near-continuous access to their lives and thoughts. On March 1, he shared this insight with the more than 200,000 people who follow him: “My ambition leads me through a tunnel that never ends.” “He doesn’t actually use Twitter,” Mr. Romero said of 50 Cent, whose real name is Curtis Jackson III, “but the energy of it is all him.”
50 cents is not alone. Guy Kawasaki have 2 full time employees who tweets on his behalf. But Shaquil O’ Neal tweets.
At the present time, not one of the high-profile names want to admit that they have ghost bloggers on their payroll. Of course. Who wants to be “out-of the-closet?” when things are good…