This is Why Cap-and-Trade is Dead

By now you’re probably have heard that the ‘term’ cap-and-trade is officially dead. Via Talking Points Memo

“I think the term ‘cap and trade’ is not in the lexicon anymore,” Salazar said, adding that supporters — including senators working on legislation — will focus more on ideas such as slowing pollution, creating jobs and becoming energy independent. “It’s in that context” the Senate will move forward, he said. (emphasis mine)

The term is dead. You know what cap and trade is a complex issue. It is. And no one in Congress bothers to understand how to relay the message in such a way that gets it down to a language where low info voters actually understand what its all about. After all they’re elected to represent the best interest of the voters. 

Once before I wholeheartedly supported cap-and-trade before it became clear to me that I was on the wrong track. The more I understand about the issue, the more I think that cap-and-trade is a bad idea. It’s bad enough to pollute. It’s even worst to outsource the pollution to developing countries

There is this study that shows the outflow of pollution via the flow of goods imported and exported from developed countries. Via Carnegie Inst. of Science. (h/t The New Republic)

carbon emission outsourced to developing nations

The United States is both a major importer and a major exporter of emissions embodied in trade. The net result is that the U.S. outsources about 11% of total consumption-based emissions, primarily to the developing world.

If you want to understand the story of cap and trade, give yourself a favor. Please watch this video. This story lays out the problems we have with cap-and-trade. (Thanks Annie!)

A better solution for us is to put a price on carbon pollution. Yes, a price. This time polluters would have to pay a fine. Starts at the top (the big polluters) and go down the list. 

Memo for democrats: to drum up support from Republican lawmakers and the public, frame the issue around energy security, jobs, global economic competitiveness. Speak in the language that your constituents (read: voters incl. the low info voters) understand. 

Let’s face it. We no longer competitive in the global economy. Countries like China, India have taken the lead on clean energy race with South Korea trailing. So, we got to do something about it.

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What Type Of Social Media Ads Are The Most Effective?

Well, among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by” a leading brand — were the most engaging, yet produced the least purchase intent, according to a new study conducted by research firm Psychster, and commissioned by cooking/recipe hub Allrecipes.com.

Corporate profiles on social-networking sites produced greater purchase intent and more recommendations when users could become a
“fan,” and add the logo to their own profiles, than when they could not.

Meanwhile, “give and get” widgets — in which individuals can create and customize something (a car or a dinner menu) and then either send it to a friend (“give” widget) or keep it for themselves (“get” widget) — were more engaging than traditional banner ads, but no more likely to produce an intent to purchase.

How to Get an Influencer Attention

http://www.techipedia.com/2010/influencer-attention/

It’s a long post by Tamar Weinberg, but it’s worth the reading. Here is Seth Godin:

“PR people shouldn’t try to get my attention.

Readers with something to say should email me.

Marketers should make great products that loyal readers or long-time friends or trusted colleagues choose to tell me about!”

Growing lean, green, money making machines

http://www.smh.com.au/small-business/growing-lean-green-moneymaking-machines-…

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Something that we all can learn. Government sustainability program for small businesses can help boost participation. Check it out.

How Green is my Appliance? Ask Green Bay, Wis

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124874…

Interesting observations of consumers who buy environment friendly appliances: love of the outdoors. 

GM Drives with Social Media Strategy

GM’s content strategy is not about messaging. Their content strategy puts community first. Chris’ team asks what is the audience interested in? He asks his team “would you watch this video if you didn’t work at GM?” As an example, they recently launched a new video series called Department 180 which tells the quality story at GM. Rather than shooting a conventional video about quality control in GM products, the social media team took a fun approach by showing some of the tests with a twist of humor. When showing  wind tunnel and climate tests they show the impact on a crash test dummy. When reviewing steps to cut down on road noise they put dry ice smoke into the car and shut all the doors to show how the car is air tight because no smoke gets out. All the cubic feet of smoke raised a question.  How many ping pong balls can they fit into the car? So, they ran a contest among engineers to guess. By talking about vehicle quality from these humorous angles it is far more interesting and enjoyable. While most GM videos averaged 1500 views over months, the Dept 180 video got over 11,000 views in the first week!

National Geographic Special Issue on Water Goes Digital

This morning I got email from National Geographic to download its special issue on Water for free. Yes, free. So I clicked on the link. The link took me to Zinio, a magazine stand. You filled out your info first before your mouse get access on the issue.

I was blown away. This is what all magazine should do. It’s heavy on content. You combine superior reporting with interactivity. Everybody knows the quality of content coming out from National Geographic. Add to it links to videos embedded in the articles. It’s very clever. They kick it up a notch! Truly is.

video embedded in the story

The freebie is good until April 2, 2010. You can check out the ‘Water: Our Thirsty World’ edition here.

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