He’s right on the money. Online culture has become like driveby. It’s free, it’s fast. More traffic, more eyeballs, more pageviews. So the story goes. However, he said instead of focusing on eyeballs and pageviews, we should talk to our audience.
This sounds like a winner, via Seth Godin.
In the race between ‘who’ and ‘how many’, who usually wins—if action is your goal. Find the right people, those that are willing to listen to what you have to say, and ignore the masses that are just going to race on, unchanged.