Zipped by Karl Rove

This is awesome. Creative marketing at work. The story goes like this.. via Forbes.


The duo, of web productivity startup 37 Signals, have written a book about rethinking the ways we work in an entrepreneurial economy. It’s a good read.

Their problem? Karl Rove, the political mastermind behind the rise of former U.S. President George W. Bush, stood between the pair and the top of Amazon’s list of its top selling books.

The solution: a satire of the kind of commercial modern political strategists have mastered. The result? Fried and Hansson’s tome have zipped by Rove’s “Courage And Consequences” on Amazon’s chart.


Author: Dewita

Co-founder Ecotwist Labs.

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