This morning I got email from National Geographic to download its special issue on Water for free. Yes, free. So I clicked on the link. The link took me to Zinio, a magazine stand. You filled out your info first before your mouse get access on the issue.
I was blown away. This is what all magazine should do. It’s heavy on content. You combine superior reporting with interactivity. Everybody knows the quality of content coming out from National Geographic. Add to it links to videos embedded in the articles. It’s very clever. They kick it up a notch! Truly is.
video embedded in the story
The freebie is good until April 2, 2010. You can check out the ‘Water: Our Thirsty World’ edition here.