How Coke is reducing its water consumption

http://image.com.com/gamespot/images/cne_flash/production/media_player/proteus/one/proteus2.swf

 

The key: they look at the company as a system. They have more than 900 bottling operations globally and some 20 mil access points (vending machine etc.). Listen also how they talk about sustainable agriculture.

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Author: Dewita

Co-founder Ecotwist Labs.

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