Hilton Branding Sustainability

This is where marketing meets sustainability. Hilton CEO Chris Nassetta officially announced that they’re going full fledge with their eco-initiatives across multiple brands in their portfolio.

Sustainability is now their “new” brand standard.

What this means is that by December 31, 2011, all of our more than 3,500 properties within our global portfolio of brands will use “LightStay” to measure their impact.  We’re putting measurement of sustainability performance on the same level as service or quality standards, and it will be evaluated as part of regular property-level reviews. 

[via Hotel Check-In]

This is how they make the business case for sustainability: sustainability is a compelling sales tool valuable for their customers, it’s good business practice and good for the environment.

Their internal metrics showed that of all 1,300 hotels that have been testing the system internally, these hotels already conserved enough energy to power 7,500 homes a year, save enough water to fill more than 650 Olympic-size pools and reduce carbon equivalent to taking 34,865 cars off the road. 

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Author: Dewita

Co-founder Ecotwist Labs.

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