Facebook is all About Mainstream

Dan Zarrella, the social media scientist over at HubSpot, gave presentation on the “Science of Facebook Marketing” webminar yesterday. The point that Facebook is all about mainstream and personal, should drive home the message of how we communicate with fans and friends.

What strike me the most is the shareable topics, words, etc. that get shared on Facebook versus on Twitter. When I heard this, it made me rethink about my strategy. 

Here’s how mainstream is the view on Facebook:

  • They’re foodie

Everybody loves food. Anything related to food is high on the ‘Like’ list, food like chocolate, fruit.

The lower the reading grade level the higher the readability on Facebook. 

So if you want to get shared there, keep it simple. No jargon use.


Keep more videos coming

That is what get shared the most. Based on his research, “videos do better on Facebook than on Twitter.” Consequently, on Twitter, if we put video links that don’t retweeted a lot unless you are a celeb.

– Day of the week

Something that we’re always wonder: what is the best day of the week to reach your fans? Because of social networking restrictions at workplaces, users can only log in to their accounts after work or on weekends. Weekends are more Facebook friendly

– Most Facebook shareable word

“Facebook” is top of the list. “Why” comes second place. “Most” is the third. 

– Writing on Facebook

Use plain nouns and verbs

The least Facebook shareable word


The message here: don’t talk about Twitter on Facebook if you want your fans to share the news. Skip it.

The flip side on Twitter the word RT (retweet) is the most shareable word.

There’s more here. LISTEN to the webminar Science of Facebook Marketing, at Hubspot



If you Have An Hour to Learn SEO Today..

This is a crash course to help you optimized content (course #2 of Inbound Marketing University), where you’ll learn the basic of SEO from the man himself, Lee Ogden of Top Rank Online MarketingAll you need is an hour to get the gist of it.

Even if you don’t have the slightest idea about SEO, this course would help you to get a better understanding of how this SEO thing works. It certainly can help you optimized your blog posts. 

What I learned from this course, via Grow A Biz:

The most important part of this course is this. At the core of SEO are keywords, links and making your website search engine friendly. That’s it. The links thing, I can see now why very often I got emails from webmasters requesting that I link to them. Yeah right?

In a nutshell, here’s some of the benefits of including SEO into your marketing, even if you are not a marketer.

  1. SEO is the most effective online marketing tactic for lead conversion.
  2. Google loves content, so it makes a lot of sense to have your website or blog to be search friendly.
  3. SEO is one the best tools to have content & keyword optimization.
  4. Keywords, links and making the site search friendly, helps drive web traffic to your site.
  5. Help your business get found online.
  6. Reduce your marketing budget and increase conversion or sales.


Learn how Inbound Marketing can help your business get found by your best customers. Check out the rest of the courses via IMU page here


Dave Matthews Talks About Mountain Top Removal

IN this interview with NRDC, Dave Matthews talks about how mountain top removal has become something that is uncontrollable. Greed. And more.

The money quote:

“Defending the environment maybe becoming our greatest call to arms. We’ve overdrawn the account.” – Dave Matthews


Triple Dip with Social Publishing Scribd

The social publishing site Scribd can serve two purposes for your blog. As a placeholder for your content and outpost for your blog. I started using Scribd because I was looking for something that can serve as a placeholder for data-rich real estate statistics for the consumption of then my first blog, Urban Trekker. At the time, Typepad didn’t have the tool that you can use to insert a document inside your blog. And if I use links, the blog outlived the links. Links generated by multiple listings only good for 30 days. After that it becomes a broken link. 

So I learn to use Scribd. Think of Scribd as the long tail for blogging

It’s easy to use. However, if you are not familiar with it, here’s how you can get started. Even if you don’t have an account set up yet, you now can upload, open your account on the fly and set up the account simultaneously.

According to the information on CrunchBase, “Scribd is the largest social and reading website. The company claims have more than 50 million readers every month and houses more than 10 million documents, including best-selling books, research reports, recipes, presentations, and more. More than 1.4 million searches happen on Scribd.com every day.”

Can’t ignore the big community over there.

What’s interesting about members of the community there is: they are “active” readers. They are not so much into making comments. They are more interested in reading.

You can see here from the homepage how the 67 documents I’ve uploaded read by 51,000+ readers and 1,200+ documents downloaded (below). People can also read documents on the go via their e-readers. So you capture audience that would normally “not” reading your blog. Online and offline.

Here’s what your dashboard look like:



Scribd is like your library where you can pick up books, drop off some books to give away and meet with other members – all at the convenience of your place. That’s basically how it works.

– You can add other people’s document to your collection (and share it with others).

– You can upload your documents and documents in the Creative Commons to your account.

– You can subscribe to other members’ collection and they can do the same.

Continue reading “Triple Dip with Social Publishing Scribd”

50 Power Twitter Tips (video)

More mileage for a blog post. This is an example of content in Creative Commons (shareable) mode.

A video-grapher-marketer named Paul Durban adapted Chris Brogan’s post and put it on a video. (Chris had the post on shareable mode) It’s amazing. 

The first 10 tips:

 Intent (Human Artist)

  1. Don’t read EVERY tweet. It’s perfectly okay. You have permission.
  2. Follow anyone who follows you (and unfollow spammers/jerks).
  3. Promote other people 12x to every 1 self-promotional tweet.
  4. Build lists to watch people who matter to you more closely.
  5. Retweet the good stuff from others. Sharing is caring.
  6. A lot of @replies shows a lot of humanity/engagement.
  7. Robot tweets are less sexy than human tweets.
  8. Promote the new/less followed more than the “names.”
  9. Set an egg timer. Twitter is addictive.
  10. Everyone does it their own way. You’re doing it wrong, too- to someone.

Read the rest at Chris Brogan blog.


Energy Efficiency: the 7 Habits for Highly Efficient Companies

Pew Center for Global Climate Change produced this report ‘From Shop Floor to Top Floor: Best Business Practices in Energy Efficiency.” They did a 2 year research on some of the biggest companies to look at their best practices. Companies like Toyota, Dow Chemical, IBM, United Technologies Corp., PepsiCo and Best Buy. What these companies in common, among others is they include energy efficiency as part of the company culture. 

A key finding of this report is that climate change has reframed corporate energy strategies. Companies that take carbon footprinting and reduction strategies quickly come to see their energy use in a whole new light. On average, companies surveyed for this study reported spending less than five percent of the total revenues on energy — even in today’s relatively high cost energy environment. 

In addition to their success stories, these companies also conveyed the message about the challenges they face in developing and implementing efficiency strategies, such as lack of project funding, personnel and technical information. 

In short, here is the 7 habits for the highly efficient companies (h/t Pew):

1. Efficiency is a core strategy.

2. Leadership and organizational support is real and sustained.

3. The company has SMART energy efficiency goals.

4. The strategy relies on a robust tracking and measurement system.

5. The organization put substantial resources into efficiency.

6.The energy efficiency strategy show demonstrated results.

7. The company effectively communicate efficiency results.

For short version of the reading, below. In-depth reading on best practices, check out Pew Center for Global Climate Change.


7 Habits for Highly Efficient Companies

More pics inside Honest Tea HQ coming up next week..


Honest Tea hosted Net Impact annual networking last week. The event that was attended by 50+ strong sustainability professionals from Metro DC area.. Story to follow next week..