Using the Internet to Scale, a Study

An interesting piece about success story from the social entrepreneurship world. KaBOOM!, a Washington DC based organization, is breaking new ground for using internet to scale, according a study by Monitor Institute. (h/t Steve Case)

By taking an online approach, KaBOOM! has dramatically increased its outcomes instead while lowering its direct costs. In 2009, it’s online outreach helped people build more than 1,600 do-it-yourself (DIY) playgrounds in communities around the U.S. – almost as many as the nonprofit has assembled directly over the past 14 years. 

That’s quite a leap.

Some of their strategies that can be adopted for business:

  • integrate online with offline strategies to ’empower people’ to self-organize around the non-profit’s model for social change. This approach is similar to Barack Obama’s campaign. (Social Pulpit: Barack Obama Social Media Toolkit)
  • make things simple for others to use. 
  • don’t try to control the DIY or brand they use – in other word – “lose control.”

Another thing is a good example of how Creative Commons is use for the distribution of this report. Monitor Institute obviously wanted to put more mileage on this report by letting the readers share the content of this study with others. (read more: Copyright vs. Creative Commons

Breaking New Ground Using the Internet to Scale


Author: Dewita

Co-founder Ecotwist Labs.

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