Dan Zarrella, the social media scientist over at HubSpot, gave presentation on the “Science of Facebook Marketing” webminar yesterday. The point that Facebook is all about mainstream and personal, should drive home the message of how we communicate with fans and friends.
Here’s how mainstream is the view on Facebook:
- They’re foodie.
Everybody loves food. Anything related to food is high on the ‘Like’ list, food like chocolate, fruit.
- They use simple language.
The lower the reading grade level the higher the readability on Facebook.
So if you want to get shared there, keep it simple. No jargon use.
“SHARING” ON FACEBOOK
– Keep more videos coming
That is what get shared the most. Based on his research, “videos do better on Facebook than on Twitter.” Consequently, on Twitter, if we put video links that don’t retweeted a lot unless you are a celeb.
– Day of the week
Something that we’re always wonder: what is the best day of the week to reach your fans? Because of social networking restrictions at workplaces, users can only log in to their accounts after work or on weekends. Weekends are more Facebook friendly.
– Most Facebook shareable word
“Facebook” is top of the list. “Why” comes second place. “Most” is the third.
– Writing on Facebook
– The least Facebook shareable word
The message here: don’t talk about Twitter on Facebook if you want your fans to share the news. Skip it.
The flip side on Twitter the word RT (retweet) is the most shareable word.
There’s more here. LISTEN to the webminar Science of Facebook Marketing, at Hubspot.