WebInkNow aka David Meerman Scott, have put together this template to help us get started. Been thinking about blogging? How about using social media tools? This template gives you direction the who-what-where-etc. to get you started.
The idea is to put customers back in the focus. It’s about rethinking your approach.
I created this as a way to get marketers goals oriented to reaching buyers directly. I want everyone to shift out of the comfort zone of preaching about products and services and advertising features and benefits.
Template is on the Commons, so feel free to download it and share it.
David is interested in some feedback, so you can go there from here.