How Focus on Certainties can help Reinvent, Redefine Your Business, Career

“We are actually within the next 5 years that I would call the great transformation,” says Daniel Burrus in this interview with Dr. Moira Gunn of IT Conversations (Tech Nation). That’s kind of in-your-face prediction. Daniel Burrus is the author of the book “Flash Foresight.” (I haven’t read the book yet. However, listening to this conversation made me want to read it!)

The interview is thought-provoking. It brings certain conditions into perspective. Conditions that can impact the livelihood of either business or individual, if you ‘really’ care about your sustainability as a business or professional. Daniel Burrus, says “the future is where we’re going to spend most of our time.” Why not spend time thinking about it now?

The sure way to predict the future

The sure way to predict the future is by focusing on certainties instead of uncertainties. Things that you know will have bigger impact. For example, what do you think of the use of social technologies, will it go up? Yes or no? Yes, for sure. How about mobility? The number of people who’s buying smart phones? Growing or stagnant? The answer is: it’s growing.

Another one: population growth. According to National Geographic, world’s population soon will reach 7 billion people. Yes, you read that right. 7 billion people living on earth! How will this impact you, your job, your business?


The three certainties that can predict the future with accuracy, according to Daniel Burrus:  

1. Demographics

2. Technology 

3. Government regulations

That’s the big three.

Linking certainties with opportunities

There are other certainties that we can think of, i.e. people are living longer, that means we need to save more for retirement, stay healthy, etc. Figure out what this kind of certainty means to you. What are the opportunities if you are a financial professional or if you are in banking? Consumers are demanding more openness, transparency, access to better products, less toxic. If you are in the consumer products and haven’t made the move to clean products yet, this may be the time to create line of new products. Be innovative.

The same thing with access to (or scarcity of) fresh water, for human and business consumption. How does it impact you- say, if your key ingredient is water? You probably will need to start thinking about water efficiency – if you want to stay in business. Where’s the opening for your business? How do you keep the social license?

Some things are certain. The use of smart phones as replacement of a computer. Use of iPad in business. The growing number of users globally using Facebook, Twitter, LinkedIn and other social networking sites. More people using social networking tools will have a big impact to anyone, business-wise or career-wise. Do you see how your company might need to have social presence to stay competitive, or even for branding? Do you need to retrain yourself in social media, so you can ‘keep’ your job? Etc. Okay, you get the idea.

That’s just a start.

I’m sure you can think of other certainties in your line of business or job that can help you see the invisible future  through the lens of opportunities.

So start thinking about it…

Once you know what “certain” things are growing in your line of profession or business, you can start envisioning the future and start looking for opportunities. 

Check out the rest: Flash Foresight.


Author: Dewita

Co-founder Ecotwist Labs.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s