Sometime last week Dan Zarella, the social media scientist with Hubspot, gave a webminar on the science of timing. He’s looking at the best practices of when is the best time to do your social, email and blogging by analyzing data from hundreds of thousands and millions of bits of data. (note: all the graph presented in his data are EST standard).
Best practices for Social Media, Email and Blogging
> The best time to gain retweets is in late afternoon and week.
The contrarian side, based on data of click-through rates of links among the highest users of Twitter, weekends are also considered as one the best time to get retweets. In fact, weekends are better than Mondays or Tuesdays.
– Links to Facebook pages that posted every other day, gain more likes.
– If you tweet to gain more followers & reputation, tweet a lot more. For example, Guy Kawasaki tweets on average 23 a day! And he has some 331k followers. However, if you tweet links to your ‘own’ content, you want to do it randomly. Give space if you want to tweet it again.
> Weekends are best for Facebook sharing
Since about 54% of companies blocked access to Facebook, articles published early in the morning tend to do better than those published later in the day. Take note of this, unlike Twitter – where frequencies don’t matter much – Facebook is more frequency sensitive.
> Send emails very early in the morning.. like 6AM.
Send them in the morning. Emails are getting more attention either early in the morning or on weekends. If you’re sending “good” emails, open rates higher on weekends because your email are getting more attention from your readers. And new subscribers are your best friends. This is when you can experiment with timing. The best time to talk with your new subscribers are few days after they signed up. Don’t be afraid of unsubcribes, because they actually can help you to have a clean list.
This data is very interesting: unsubscribes are actually highest if you only send once a month email. Good email, that is. That means, you can send more emails to your list.
The key here is sending good, relevant information.
> Blog published between 10-11AM tend to get the most views.
More people read blogs in the morning and during the week. You also want to know your audience and understand them. If you have more men that read your blog, they tend to read blogs in the evening. So you can experiment by posting later in the day. On the contrary, to get comments, weekend is your best bet.
> To get the juice out of links, published your blog post early in the morning…like 7AM.
This is the time when most bloggers are looking for ideas on what to write. Blog posts that are published very early in the morning tend to get the more read and links.
Bottom line: experiment with your own social media, email, and blogging and measure it to get the most out of your marketing dollars.