Observations on social media, sustainability, and social good
The Long Tail of a Tweet
I went to interview Danielle Brigida (@starfocus), the Social Media Manager over at the National Wildlife Federation (NWF), a few weeks ago. Danielle and I go way back. We hadn’t really see each other for years up until that meeting. But we connected via Twitter. So after the meeting, we continued conversing – online. Found out later that she’s retweeted (RT) my tweet.
This is how the tweet started spinning.
RT @ecotwist How #Content Is Shared: Close Friends, Not ‘Influencers’ bit.ly/wTw5wz #mktg #strategy
From that point, the tweet got RT’d three times, according to Hootsuite’s data. This was very unusual. In my metrics, my tweets don’t really get much RT’d. If they get once or twice show time, that is consider good.
How Content Is Shared: Close Friends, Not ‘Influencers’ bit.ly/GOs3IJ via @adage @ecotwist @starfocus @2morrowknight
Everyone is in for a tweetup. Up next: in person meetup. First we’re connected online. Then we’ll have the chance to meet in person. How cool is that?
What you see here is just a snapshot of the long tail process, that bring us back to the gist of the story (we) retweeted.
“Our data show that online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few influencers. While influential people may be able to reach a wide audience, their impact is short-lived. Content goes viral when it spreads beyond a particular sphere of influence and spreads across the social web via ordinarily people sharing with their friends.”
This tweet is a proof to the study above. You’ll never know who’s going to spread your content around the web – the next time around. In this world that knows no borders, we are all connected.