The Long Tail of a Tweet

  1. birds talking
    I went to interview Danielle Brigida (@starfocus), the Social Media Manager over at the National Wildlife Federation (NWF), a few weeks ago. Danielle and I go way back. We hadn’t really see each other for years up until that meeting. But we connected via Twitter. So after the meeting, we continued conversing – online. Found out later that she’s retweeted (RT) my tweet.

    This is how the tweet started spinning.
  2. Share
    RT @ecotwist How #Content Is Shared: Close Friends, Not ‘Influencers’ bit.ly/wTw5wz #mktg #strategy
    Wed, Mar 14 2012 23:00:40
  3. 11 days in hiatus

    The first time around the tweet was short-lived. Nothing is shaking until two tweeps picked up on it later, after it had been off-air for 11 days. The date: March 25.
  4. Share
    How #Content Is Shared: Close Friends, Not ‘Influencers’ t.co/oJNdLFVm via @adage @ecotwist @starfocus
    Sun, Mar 25 2012 11:31:04
  5. The tweet from Sean Gardner to his followers (he’s got some 300k followers) extends its presence on the space. (Sean and I hadn’t cross-path online till this time).
  6. Share
    How #Content Is Shared: Close Friends, Not ‘Influencers’ bit.ly/wTw5wz /via @adage @ecotwist @starfocus
    Sun, Mar 25 2012 11:24:49
  7. Expiration date, extended


    From that point, the tweet got RT’d three times, according to Hootsuite’s data. This was very unusual. In my metrics, my tweets don’t really get much RT’d. If they get once or twice show time, that is consider good.
    RT.
  8. Share
    How Content Is Shared: Close Friends, Not ‘Influencers’ bit.ly/GOs3IJ via @adage @ecotwist @starfocus @2morrowknight
    Sun, Mar 25 2012 14:38:35
  9. RT again. Another influencer, Ann Tran (@AnnTran_) with 290k followers, picked it up.
  10. Share
    How #Content Is Shared: Close Friends, Not ‘Influencers’ bit.ly/wTw5wz via @adage @ecotwist @starfocus @2MorrowKnight
    Mon, Mar 26 2012 12:05:35
  11. RT. RT. And more RTs. From here, it’s sort of taking off. The lineup of tweeps, who help to give more life to the content, include: @Paul_Brinkman, @Qforma_Jenn, @ifficiency, @DJFrankieee, @FlowerBlossoms, and tweeps from as far as Singapore @saintinc, India @DrSampyRoy and Spain @loretobgude. Thank you all!

    #PowerTweetup


    In between the movement of tweets in the space, conversation that takes place ‘inside’ Sean Gardner’s community morphed into a networking.
    Meet @2morrowknight aka Sean Gardner.
  12. Share
    @ecotwist YW! Because you’re here in DC, check out @Cheryl_Aguilar @alexpriest @AnnTran_ @MomsofAmerica @ergeekgoddess @Gracenote #TheyRock!
    Mon, Mar 26 2012 22:26:37
  13. Share
    @2morrowknight TY for the #Into Sean! Nice to meet you @ecotwist @cheryl_aguilar @alexpriest cc: @AnnTran_ @ergeekgoddess @gracenote
    Mon, Mar 26 2012 22:47:01
  14. Share
    #DC Rocks! @ergeekgoddess @2morrowknight @ecotwist @cheryl_aguilar @AnnTran_ @gracenote @MomsofAmerica
    Mon, Mar 26 2012 22:58:33
  15. Share
    @2morrowknight @ecotwist @cheryl_aguilar @alexpriest @anntran_ @momsofamerica @gracenote if that’s not a #PowerTweetUp-I don’t know what is!
    Mon, Mar 26 2012 22:29:50

    Calling for a DC tweetup!

    Now someone is calling for a meetup.
  16. Share
    Calling for a DC tweetup! Who’s #in ? @nicolascpa @2morrowknight @ecotwist @cheryl_aguilar @AnnTran_ @gracenote @MomsofAmerica
    Mon, Mar 26 2012 23:26:24
  17. Everyone is in for a tweetup. Up next: in person meetup. First we’re connected online. Then we’ll have the chance to meet in person. How cool is that?
    What you see here is just a snapshot of the long tail process, that bring us back to the gist of the story (we) retweeted.

    “Our data show that online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few influencers. While influential people may be able to reach a wide audience, their impact is short-lived. Content goes viral when it spreads beyond a particular sphere of influence and spreads across the social web via ordinarily people sharing with their friends.”

    This tweet is a proof to the study above. You’ll never know who’s going to spread your content around the web – the next time around. In this world that knows no borders, we are all connected.

How do you Make Brands to be More Social?

This is the behind-the-scene interview with Simon Mainwaring, the author of ‘WE FIRST,’ at the Social Good Summit. At the Summit, Simon talks about ‘Building a Private Sector Pillar for Social Change.’ Got a few more Q&As with Simon, which I’ll put it up soon.

Think like a Startup. Visualize Your Business Model.. in 15 Minutes

“Ordinary people believe only in the possible. Extraordinary people visualize not what is possible or probable, but rather what is impossible. And by visualizing the impossible, they begin to see it as possible.”

~ Cherie Carter-Scott

This is the challenge for most entrepreneurs is that we often get caught up so much in daily things that we failed to see the big picture, focus on that and put it to work.

“Ordinary people believe only in the possible. Extraordinary people visualize not what is possible or probable, but rather what is impossible. And by visualizing the impossible, they begin to see it as possible.”

~ Cherie Carter-Scott

This is the challenge for most entrepreneurs is that we often get caught up so much in daily things that we failed to see the big picture, focus on that and put it to work.

The startup business framework created by Tom Hulme, IDEO’s Design Director at their London’s office, is simple enough for anyone to use. Whether you just have this idea that you think is very interesting, to large companies.

Continue reading “Think like a Startup. Visualize Your Business Model.. in 15 Minutes”

Great Ideas Come from Well-Rested Minds

David Heinemeier Hansson said that “Basecamp, 37 Signals’s main product was created on a 10 hour development in six month. When you’re not well rested your mind is not going to produce at peak performance.”

Watch.

What Happened to Made in USA Products?

Businesses of all sizes should look into this, because it represents opportunities. When the U.S. Air Force couldn’t meet its “Buy American” requirement, that should be a sign for opportunities – for those who’s ready to take the risks. 

The Federal Register, the journal of record for the U.S. government, is not known as an exciting read. A notice in the Mar. 21 issue, though, has caused a stir. It briefly described how the U.S. Air Force, hoping to use stimulus funds to build homes at Eielson Air Force Base in Alaska, said it couldn’t meet the “Buy American” requirement for the products it needed, including screws, ceiling fans, light fixtures, towel rings, shower rods, and handrail brackets. “Extensive market research and thorough investigation of the domestic manufacturing landscape” showed these items were made almost exclusively in China, according to the notice. The Air Force got a waiver on buying American for 37 items.

The episode does not definitively prove that certain products are no longer made in the U.S. It’s also worth noting that America’s manufacturing base remains the world’s largest and that it is helping to power the current recovery. Yet the Air Force’s frustrating search, which was highlighted in the blog of economist Michael Mandel, reinforces the fear that American manufacturing risks irrevocable decline. A paper published last year by Joel Yudken, a founder of consultants High Road Strategies, notes that over 57,000 factories disappeared from 1999 to 2009. The study, commissioned by the AFL-CIO Industrial Union Council, said that imports command an increasing share of the market.

 

(emphasis added)

via Business Week

 

5 Ways to Build Flexible Business Plan

You don’t need a big, thick ‘formal’ business plan as you get started. “What’s important is doing and thinking,” says Tony Chan, managing partner of Cue Ball (a VC). Build a flexible business plan instead, because things can change along the way. There’s also an alternative to a formal business plan something that is short, sweet, and to the point – it’s called the one day business plan worksheet, should you really want to get something going.

The 5 ways to build your flexible business plan, via Harvard Business Review:

1. Start with your heart.

You got to believe in your idea.

2. Think big, start small and scale fast.

Know when to let it go. At the same token, know when to scale fast.

3. Have a basic framework.

This is the most critical element of any business plan. The framework should connect people, skills, idea, market and business model. In short PIMM.

P = people and skills, see where they fit.

I = idea.

M = model or business model. If you have no clue what type of business model to shoot for, check this “The 10 new business model for this decade.”

M = market. Who are you targeting?

4. Know the trade-offs.

If PIMM is critical, people always trump idea. A team with bad idea is better than B/C team with good idea.

5. Keep it iterative.

In other words, be flexible to change.

There’s more below.

[blip.tv http://blip.tv/play/hcNpgqrHSAA%2Em4v%5D

Build a Flexible Business Plan – Watch more Videos at Vodpod.

Green is the World’s Trend

I found that green is a growing trend. Saw in a number of places how green products and services (including slogans) are popping up here and there. Organic. Natural products. Recycled, biodegradeble packaging. Fair trade. And more.

Attitude and behavior not there yet. But at least products are becoming commonly available on some supermarkets’ shelves, though still selling at premium. Anyone, any business, who can come up with affordable organic products could (potentially) capture market share. Asia has almost two-thirds of world’s population.

There’s an old saying ‘a picture is worth a thousand words.’ So, below you’ll see pictures I took at random places in Jakarta, Indonesia and Bangkok, Thailand. 

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