The other day, I posted my frustration dealing with sharing report, because the report is tight-locked under copyright use. I stumbled into Andy Sernovitz’s blog (the word-of-mouth guru) this morning and there he posted something about Chevron’s use of social media data.
Who knew that Chevron have been monitoring the social media sphere for awhile? What they did with the data that they’ve been collecting over a period of time, is reused it by creating valuable content that gets distributed across social media platforms. And the best thing is: they make it easy to share. It is “not buried under mountain of restrictions and legalese,” which is very un-corporate.
Furthermore, Chevron posted the report on a different site that was (I think) for community outreach, with catchy name Will-You-Join-Us.
Some key takeaways, via Andy’s Answers:
- Look for external uses of your internal projects. Raines and his team realized their monitoring data on energy issues was valuable to more than just their company — so they turned their work into a report that thousands of key industry influencers have since downloaded.
- Get people talking by making it easy to share. Chevron didn’t bury its report under mountains of restrictions and legalese — it simply encouraged people to post the report and to attribute the material to Chevron when doing so.
- Use all the tools that can help your content spread. Chevron’s “Pulse Report” is a 60-page white paper — but they didn’t just post it on their corporate website. They also posted YouTube videos summarizing it, shared it on Facebook and LinkedIn, and made it available for download on Slideshare and Scribd.
Watch video of the presentation.
With the rise of social publishing, the United Nations need to lead by going Creative Commons license for all of their publications. You know that the UN has published thousands of world class publication for everyone. These publications are available for free for anyone with online access. Yup, free access.
However, they’re missing the boat by locking most of their publications into Copyright situation. Case in point, this publication on “Kick the Habit,” a comprehensive guide to climate neutrality for everyone – yes, everyone from individuals to organizations to cities, governments, SMEs (small-medium enterprises) and corporations – pretty much cover all of us who uses energy. However, this guide is not easily accessible for anyone unless it gets to the hands of influencers, who can then help spread out the message around via different medium like Twitter, Facebook, social publishing, etc. you name it.
I almost got kicked out from Scribd (a social publishing) this morning, because I wanted to share (read: non-profit, non-commercial) this Kick-the-Habit publication (pdf) online so people can access it, read it and get educated on the issue of going carbon neutral.
Here is the email I received from Scribd this morning.
Hello, DewitaSoeharjono —We have removed your document “Kick the Habit” (id: 40082915) because our text matching system determined that it was very similar to a work that has been marked as copyrighted and not permitted on Scribd. Like all automated matching systems, our system is not perfect and occasionally makes mistakes. If you believe that your document is not infringing, please contact us at email@example.com and we will investigate the matter.
This is the UN COPYRIGHT.
So the way I understand it, it IS okay if you made copies for non-profit distributions. But it’s NOT okay for online distributions. Interesting…
Digital vs. hard copy influence
Want more people to read? A quick math on Scribd: 60 million readers every month, 20 million embeds, millions of people readcast (read and let people know what they’re reading). Plus it can get downloaded by IPad, Kindle, and some other e-reader gadgets. It’s about distribution. That stats versus printing 200-some pages! Why waste papers these days if you don’t need to? Hellooooo? There’s more upside potential, i.e. more people read, online. That’s the fact.
Creative Commons is about democratizing publishing and access. Look, I am not using it for commercial purposes. My intention is to share worthwhile reading materials with others. You think after this I’m going to upload UN stuff. No way, baby. It’s not worth the risk. Because I still want to share the world with more reading stuff going forward.
By the way, the UN is not alone in this case. There are other organizations have the same attitude on copyright thing. I know I singled out them (sorry about that) because they have many more organizations under their wings. If they lead, others will follow.
I just hope some UN officials in New York, or elsewhere in the world, pay attention to the implications of online culture on sharing. Sharing is social. Social means less restrictions.
Nuff said. Let’s unlock the potential…