The Path to Find Your Next Big Ideas

bright ideaI recently had the opportunity to chat with Peter Sims, the author of “Little Bets,” at the Social Good Summit. Peter is also a co-founder of Fuse Corps, a social enterprise that partner up with government, mayors, etc. to help tackle the nation’s most pressing problems. This is part of his little bets.

Little bets are a way to explore and develop new possibilities. The idea is to start small experiment to discover big things. You have to go through the process to discover bigger and better ideas. There is no shortcut for that.

For example, comedian Chris Rock would practice (read: experiment) with his lines at small comedy clubs around where he lives – before he uses those lines (that worked) for the big stage.

The same is true with VCs, how they would invest in a number of different companies. Not all companies would succeed (if it works out 100% success ratio, it would be a dream!), however, from the companies they invest one of two would grow big and give multiple times payback to investors.

So before you dive in to the conversation, here are some the things you can learn from this conversation:

  • where Peter finds his inspiration
  • that it’s okay to fail

Continue reading “The Path to Find Your Next Big Ideas”

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DuPont Packaging Awards Show Sustainability Drives Innovation

DuPont made the announcement of the winners for their 23rd packaging awards yesterday. DuPont packaging awards dates back to 1986. “The awards is the industry’s longest running, global, independently judged celebration of innovation and collaboration throughout the value chain.”

And welcome to social media! Because I learned about it via @DuPont_ability (their witter account for their sustainability news) and the winners was announced through a global webcast.

DuPont made the announcement of the winners for their 23rd packaging awards yesterday. DuPont packaging awards dates back to 1986. “The awards is the industry’s longest running, global, independently judged celebration of innovation and collaboration throughout the value chain.”

And welcome to social media! Because I learned about it via @DuPont_ability (their witter account for their sustainability news) and the winners was announced through a global webcast.

Continue reading “DuPont Packaging Awards Show Sustainability Drives Innovation”

The Social Business and Customer Service

Businesses got to love change. Not just change, but sustained change. That’s the message from Frank Eliason. If that hasn’t sunk in your business culture yet, listen to this interview on social business and customer service. Brian Solis interviewed Frank, who Brian says is “one of the fathers of modern customer service.” At Comcast he started using Twitter to interact and communicate directly with their customers. He was the guy behind @ComcastCares. Speaking about career development, Frank Eliason is now the Senior VP of Social Media at Citibank.

The money quote:

“One day, customer service will be marketing.”

Leading CEOs Share Best Sustainability Practices

CEOs from Wal-Mart, Fedex, PepsiCo, Whirlpool and Verizon are among the 97 executives from leading U.S. companies thatshare some of their best sustainability initiatives in the Business Roundtables’ annual report. These companies have committed to reducing emissions, increasing energy efficiency and developing more sustainable business practices.

 The report, “Enhancing Our Commitment to a Sustainable Future 2010,” provides best practices and metrics from Business Roundtable member companies that represent nearly all sectors with $6 trillion in annual revenues.

[via Environmental Leader]

 

To Forward Sustainability, Get Women Talking

– So, what happens when a woman learns about or experiences your sustainability-oriented practices or products in a positive way? She’s likely already a “trusted source” for a whole group of women, so when she gets to talking about it – a LOT of people will be listening. – There is an assumption that women are all about “the emotional,” but the truth is that it is but one thing that feeds into their holistic purchase decision-making, and likely more prominently than it does for men. Still, when it comes to their more sustainability-oriented buying, you better believe “important product services or features” take front and center. I’d venture to say that sustainable “consuming” frequently starts from a more practical place than plain, old-fashioned consuming (think: saving energy, saving money, and keeping kids healthy) – so important linear facts/features get the most “talk.”

What this means to me is that you should be dialing into understanding how women engage with sustainability now, if you haven’t been already. And, don’t make the same mistakes that a lot of brands did with their “marketing to women” efforts in years past by making efforts “pink” with unnecessarily “womanly” graphics, words or tone. When it comes to sustainability, emotion plays a part, but key buying decisions still come mainly from a no nonsense place.

The power of word of mouth.

Reading.. Pew Climate Center, Best Business Practices in Energy Efficiency, case study: Dow Chemical

PEW_Energy_Efficiency_Dow_Chemical.pdf
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