When is the Best Time To do Your Social Media, Email and Blogging?

Sometime last week Dan Zarella, the social media scientist with Hubspot, gave a webminar on the science of timing. He’s looking at the best practices of when is the best time to do your social, email and blogging by analyzing data from hundreds of thousands and millions of bits of data. (note: all the graph presented in his data are EST standard).

Best practices for Social Media, Email and Blogging

> The best time to gain retweets is in late afternoon and week.

Retweets_by_hour

The contrarian side, based on data of click-through rates of links among the highest users of Twitter, weekends are also considered as one the best time to get retweets. In fact, weekends are better than Mondays or Tuesdays.

Other findings:

– Links to Facebook pages that posted every other day, gain more likes.

– If you tweet to gain more followers & reputation, tweet a lot more. For example, Guy Kawasaki tweets on average 23 a day! And he has some 331k followers. However, if you tweet links to your ‘own’ content, you want to do it randomly. Give space if you want to tweet it again.

> Weekends are best for Facebook sharing

Since about 54% of companies blocked access to Facebook, articles published early in the morning tend to do better than those published later in the day. Take note of this, unlike Twitter – where frequencies don’t matter much – Facebook is more frequency sensitive.

Facebook_shares_by_day

Dig deeper into 5 Questions and Answers of Facebook marketing

> Send emails very early in the morning.. like 6AM.

Send them in the morning. Emails are getting more attention either early in the morning or on weekends. If you’re sending “good” emails, open rates higher on weekends because your email are getting more attention from your readers. And new subscribers are your best friends. This is when you can experiment with timing. The best time to talk with your new subscribers are few days after they signed up. Don’t be afraid of unsubcribes, because they actually can help you to have a clean list.

Emails_read_in_the_morning

This data is very interesting: unsubscribes are actually highest if you only send once a month email. Good email, that is. That means, you can send more emails to your list.

The key here is sending good, relevant information.

> Blog published between 10-11AM tend to get the most views. 

More people read blogs in the morning and during the week. You also want to know your audience and understand them. If you have more men that read your blog, they tend to read blogs in the evening. So you can experiment by posting later in the day. On the contrary, to get comments, weekend is your best bet.

When_do_you_read_blogs

> To get the juice out of links, published your blog post early in the morning…like 7AM.

This is the time when most bloggers are looking for ideas on what to write. Blog posts that are published very early in the morning tend to get the more read and links.

Links_by_hour

Bottom line: experiment with your own social media, email, and blogging and measure it to get the most out of your marketing dollars.

Dig deeper here.

Advertisements

Happy Birthday, #Twitter

Happy 5th birthday, Twitter!

What’s happening?

Bloomberg Game Changers did a segment on the three Twitter founders – Jack Dorsey (the earlier inventor), Biz Stone, and Evan Williams this month. It’s pretty fascinating story and has some true-tried lessons for entrepreneurs. Yeah, they’re big company now, but “the flight is not always smooth.” If you need a pick-me-up, check out the video

There are 4 big lessons for wannabe entrepreneurs (that you can learn from them): 

#1. Never never give up.

Great entrepreneurs never give up. Evan Williams never gives up in his dream, even when the company he co-founded with Meg Hourihan ran out of money. The company was struggling. He had: NOTHING. And he was the last employee on Blogger, but he carried on. Until Google came calling.

#2. Believe (and keep your dreams alive).

The three founders didn’t started Twitter not because “they knew where it’s gonna go.” But because they believe that this is a good thing. They’re driven by that belief. Update: Brian Solis (in his Facebook) writes a comment “..we cannot undervalue Jack Dorsey’s original idea.” Yes, indeed, he is the original/ earlier inventor. And how he keeps his dream alive until he met the other two founders, with whom together they founded Twitter.

#3. Be nice. Even if you’re a competitor.

Evan Williams and Biz Stone worked at competing businesses. Blogger vs. Xanga. Who knew that one day, they’d be working together as founders of the company?

#4. Failure is part of success.

If you never fail, you never learn. That’s just come with it. It’s part of the process. So expect detour.

Eventually, when you keep plugging away (and focus on ) in light of failures and challenges, through life’s twist-and-turn “opportunity will find you.” Detour means, that it’s not your time.. yet. You’ll need to practice a little bit more. Because “practice makes perfect.” 

Steal this Presentation! Seriously.

Doing a lot of presentation? Make it a CRAP.

C= CONTRAST

Text and images are all the same size and style is extremely boring and not communicative. Add some contrast to make it interesting.

R= REPETITION

Repeat colors, fonts and images throughout your presentation for a cohesive feel (remember color mix?). Each new topic slide should have related styles so that your audience knows you are moving into a new point. 

A= ALIGNMENT

Text and alignment on each side should be visually connected. Nothing should be out of place.

P= Proximity

Related elements should be grouped together.

And finally.. 

The Social Business and Customer Service

Businesses got to love change. Not just change, but sustained change. That’s the message from Frank Eliason. If that hasn’t sunk in your business culture yet, listen to this interview on social business and customer service. Brian Solis interviewed Frank, who Brian says is “one of the fathers of modern customer service.” At Comcast he started using Twitter to interact and communicate directly with their customers. He was the guy behind @ComcastCares. Speaking about career development, Frank Eliason is now the Senior VP of Social Media at Citibank.

The money quote:

“One day, customer service will be marketing.”

Grow Your Mailing List Without Trying Too Hard

Email still is the most preferred medium of communication. People spend 45% of their online activities on sending or reading emails. I don’t know about you, but I check my email first thing in the morning before Facebook, Twitter. Oh. Yes!

I’m just amazed that some people don’t use the opportunity to collect email addresses at different touch points of their activities. Jeffrey Gitomer, the sales guru says that “Over the next millennium, the single most valuable asset you and your company will posses is your email list. Build it, grow it and guard it with your life.”

Email marketing is probably the cheapest, easiest and most effective way to build relationship with prospects, customers, members, and clients. 

Barack Obama’s campaign was probably the best political campaign – ever. The campaign has built their list to a huge list – some 3M people are on the list. We know the results. He is now our President. Every time he was scheduled to speak at an event – there would be volunteers out there scouring the crowd collecting ‘personal’ information – the kind of permission-based information that would be used later for voters’ outreach, volunteers recruitment and for contributions. The list is then used over and over and over again. 

We’re no Barack Obama, but we can certainly grow our email list from at various touch points. 

Here are “The 5 tips for Building a High-Quality List that Leads to Sales, via Constant Contact.  

  1. When you network, ask people you meet if you can sign them up for your newsletter. The number one cardinal sin in networking is trying to close the sale right after meeting someone new. Rather than push your services, push your newsletter. It’s a great way to have people get to know you on a “trial-basis.”
  2. Contact your professional trade organization for their member list. A few trade organizations provide their chapter lists to members for free while others charge a modest fee for the national list. Once you get the list, send your colleagues a direct mail letter, with your free newsletter being the offer.
  3. Recommend other good newsletters in your newsletter. I’m a firm believer in “sharing the wealth.” If you think your readers would enjoy another newsletter, by all means, recommend it. Usually people are so surprised at being positively noticed, they’ll give you a reciprocal recommendation, resulting in many new subscribers.
  4. For presentations, include your newsletter info on the last PowerPoint slide. That last slide on PowerPoint presentations is valuable real estate. Don’t use it to list only your name and company name. Put your newsletter URL there instead.
  5. Develop a no-cost guide people can download at your site. Offering high-value content on your site is always a good thing. Write a press release about your no-cost guide or report and send it to trade publications. Give people the option of subscribing to your newsletter at the same time they download the guide.

The other few places where you can collect email information:

– SOCIAL CONNECTIONS

The best thing right now is you have social networking sites at your disposal, where you can connect or reconnect easily with people, that were not available before. You can exchange emails with your social networking connections. LinkedIn, Xing, Facebook, Twitter – just to name a few sites. 

– BLOGS

There is this symbiotic relationships between blogging and email. Darren Rowse with ProBlogger, is using email alongside his blog. His blog helps him to drive up people to sign up for his newsletter. And the email drives people back to his blog. He was able to grow his subscriber base by 800 people per day using this technique.

Blog_and_email

image: ProBlogger Continue reading “Grow Your Mailing List Without Trying Too Hard”

Marketing Strategy Planning (Template)

WebInkNow aka David Meerman Scott, have put together this template to help us get started. Been thinking about blogging? How about using social media tools? This template gives you direction the who-what-where-etc. to get you started. 

The idea is to put customers back in the focus. It’s about rethinking your approach. 

I created this as a way to get marketers goals oriented to reaching buyers directly. I want everyone to shift out of the comfort zone of preaching about products and services and advertising features and benefits.

 Template is on the Commons, so feel free to download it and share it.

Marketing_Strategy_Template.pdf
Download this file

David is interested in some feedback, so you can go there from here

On-Page SEO: Cheatsheet

The expert over at Conversation Marketing put together the cheat sheet below, so that we all can learn what goes under the hood. The strategy to put together content includes the kind of ‘relevant’ phrases, keywords in your line of business, so people will click on your content. 

Here’s the summary of the ‘On-Page SEO cheatsheet,’ via Conversation Marketing. h/t Who’s Blogging What, where I found this article from. This applies to blogging as well. 

1. The headline should contain your key phrase.

2. Navigation links matter. 

3. Images should have fully descriptive ALT attributes and file name. Microblogging platform like Posterous (the one I use) don’t have that feature yet, but full-fledged blogging platforms – i.e. WordPress, Typepad, etc. – do. 

4. Use your key phrases in headings further down the page and paragraphs, too, if it makes sense. Note: don’t go crazy on this. 

5. The title tag is the single most important element in on-page SEO. Make sure your key phrases come first. But also make sure that the title-tag is well written and would people want to click, because it will show up in the search results. 

All this and relevancy matter. Everything has to be relevant. Beyond that there’s only good – valuable – content, if you want your visitors to keep coming back.

You can read the rest of “On-Page SEO” below. 

On_Page_SEO_Cheatsheet.pdf
Download this file