How a One-Person Nonprofit Brings the Face and Voice of Homelessness to Mainstream

IP

InvisiblePeople.tv is a one-person nonprofit organization with mission to bring the voice and face of homelessness, founded in 2008 by Mark Horvath, who is a former homeless himself.

So how can a one-person nonprofit outfit fight homelessness and make a dent?

In this post, you’ll discover the three ways this nonprofit work the social media to communicate its message.

#1. Leverage the use of social media tools

Use social media because it’s free,” says Mark Horvath in one of the Invisible video clips. Since the launched of his organization, Mark Horvath and his Invisible People have leveraged the use of social media tools to bring stories of homelessness to the mainstream. The communication method works two-ways: with mainstream and with(in) the homeless community itself.

As a communication tool, social media is used to reach out multiple layers of stakeholders, including those who are homeless because they are also online. He says that if you are looking for a homeless person, Facebook is a good place to start.

A large portion of IP’s stories are video interviews with homeless individuals which then posted on its YouTube video-blog (vlog). In addition to YouTube, where videos originated (the hub), links from video clips are shared through their Facebook, Twitter, blog, and Google+ channels (spokes). If on YouTube channel you get to hear interviews, on its Flickr and Instagram accounts you get to see pictures of those interviewed.

So technically one (same) content can be seen multiple times via a variety of social networking sites because each site has different audience, followers, culture, and demographics.

Continue reading “How a One-Person Nonprofit Brings the Face and Voice of Homelessness to Mainstream”

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Why The World’s Wildlife Conservation Network Use Blog to Connect with the World

Wildlife Direct

Wildlife Direct is an Internet, Kenya-based US registered conservation charity, founded in 2005 by African conservationist, Dr. Richard Leakey.

It was founded with the goal to connect directly those who care about wildlife with those who work in the frontlines through ‘blogging’ portal, where conservationists can use their blogging platform (hosted on their site) to blog stories on wildlife conditions in remote areas of Asia, Africa, and South America.

Using blogs enable individual donors, supporters from around the world to participate and communicate directly with the bloggers working on conservation projects they are funding and build trust.

Wildlife Direct has grown from hosting a modest twenty blogs in 2006 – to becoming the largest online community of African wildlife conservationists.  I started doing research for the original piece of this post in early 2012, then it hosted approximately 80 blogs on its platform. Today, WD hosts over 100 blogs (although some are currently non-active) written by conservationists working remotely from Africa – East, Central and West Africa – and as far away as Asia and South America. Furthermore, on site blogs are interlinked to a point where readers can click to search other blogs of interest based on region or species.

Even though, Wildlife Direct has integrated the use of blogging with social media tools – Facebook, Twitter, Flickr and YouTube – blogging is still the area where they shine. It is still the preferred story-telling tool use by the majority of conservationists working from the frontlines.

The blogging platform allows bloggers to customize content that tell stories about endangered species projects they are preserving using a combination of text, video clips and pictures. Their stories give donors the assurance for transparency, accountability, and work progress – so that they can continue funding those conservation missions, programs, etc.

Continue reading “Why The World’s Wildlife Conservation Network Use Blog to Connect with the World”

The Long Tail of a Tweet

  1. birds talking
    I went to interview Danielle Brigida (@starfocus), the Social Media Manager over at the National Wildlife Federation (NWF), a few weeks ago. Danielle and I go way back. We hadn’t really see each other for years up until that meeting. But we connected via Twitter. So after the meeting, we continued conversing – online. Found out later that she’s retweeted (RT) my tweet.

    This is how the tweet started spinning.
  2. Share
    RT @ecotwist How #Content Is Shared: Close Friends, Not ‘Influencers’ bit.ly/wTw5wz #mktg #strategy
    Wed, Mar 14 2012 23:00:40
  3. 11 days in hiatus

    The first time around the tweet was short-lived. Nothing is shaking until two tweeps picked up on it later, after it had been off-air for 11 days. The date: March 25.
  4. Share
    How #Content Is Shared: Close Friends, Not ‘Influencers’ t.co/oJNdLFVm via @adage @ecotwist @starfocus
    Sun, Mar 25 2012 11:31:04
  5. The tweet from Sean Gardner to his followers (he’s got some 300k followers) extends its presence on the space. (Sean and I hadn’t cross-path online till this time).
  6. Share
    How #Content Is Shared: Close Friends, Not ‘Influencers’ bit.ly/wTw5wz /via @adage @ecotwist @starfocus
    Sun, Mar 25 2012 11:24:49
  7. Expiration date, extended


    From that point, the tweet got RT’d three times, according to Hootsuite’s data. This was very unusual. In my metrics, my tweets don’t really get much RT’d. If they get once or twice show time, that is consider good.
    RT.
  8. Share
    How Content Is Shared: Close Friends, Not ‘Influencers’ bit.ly/GOs3IJ via @adage @ecotwist @starfocus @2morrowknight
    Sun, Mar 25 2012 14:38:35
  9. RT again. Another influencer, Ann Tran (@AnnTran_) with 290k followers, picked it up.
  10. Share
    How #Content Is Shared: Close Friends, Not ‘Influencers’ bit.ly/wTw5wz via @adage @ecotwist @starfocus @2MorrowKnight
    Mon, Mar 26 2012 12:05:35
  11. RT. RT. And more RTs. From here, it’s sort of taking off. The lineup of tweeps, who help to give more life to the content, include: @Paul_Brinkman, @Qforma_Jenn, @ifficiency, @DJFrankieee, @FlowerBlossoms, and tweeps from as far as Singapore @saintinc, India @DrSampyRoy and Spain @loretobgude. Thank you all!

    #PowerTweetup


    In between the movement of tweets in the space, conversation that takes place ‘inside’ Sean Gardner’s community morphed into a networking.
    Meet @2morrowknight aka Sean Gardner.
  12. Share
    @ecotwist YW! Because you’re here in DC, check out @Cheryl_Aguilar @alexpriest @AnnTran_ @MomsofAmerica @ergeekgoddess @Gracenote #TheyRock!
    Mon, Mar 26 2012 22:26:37
  13. Share
    @2morrowknight TY for the #Into Sean! Nice to meet you @ecotwist @cheryl_aguilar @alexpriest cc: @AnnTran_ @ergeekgoddess @gracenote
    Mon, Mar 26 2012 22:47:01
  14. Share
    #DC Rocks! @ergeekgoddess @2morrowknight @ecotwist @cheryl_aguilar @AnnTran_ @gracenote @MomsofAmerica
    Mon, Mar 26 2012 22:58:33
  15. Share
    @2morrowknight @ecotwist @cheryl_aguilar @alexpriest @anntran_ @momsofamerica @gracenote if that’s not a #PowerTweetUp-I don’t know what is!
    Mon, Mar 26 2012 22:29:50

    Calling for a DC tweetup!

    Now someone is calling for a meetup.
  16. Share
    Calling for a DC tweetup! Who’s #in ? @nicolascpa @2morrowknight @ecotwist @cheryl_aguilar @AnnTran_ @gracenote @MomsofAmerica
    Mon, Mar 26 2012 23:26:24
  17. Everyone is in for a tweetup. Up next: in person meetup. First we’re connected online. Then we’ll have the chance to meet in person. How cool is that?
    What you see here is just a snapshot of the long tail process, that bring us back to the gist of the story (we) retweeted.

    “Our data show that online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few influencers. While influential people may be able to reach a wide audience, their impact is short-lived. Content goes viral when it spreads beyond a particular sphere of influence and spreads across the social web via ordinarily people sharing with their friends.”

    This tweet is a proof to the study above. You’ll never know who’s going to spread your content around the web – the next time around. In this world that knows no borders, we are all connected.

How do you Make Brands to be More Social?

This is the behind-the-scene interview with Simon Mainwaring, the author of ‘WE FIRST,’ at the Social Good Summit. At the Summit, Simon talks about ‘Building a Private Sector Pillar for Social Change.’ Got a few more Q&As with Simon, which I’ll put it up soon.

How this First Lady Uses Social Media

It’s fascinating to learn what other politicians or the spouse of a politician uses social media for. We know for a fact that President Obama enjoys a social media celebrity status, because he’s one of the few politicians who have millions of followers! What about on the other side of the world?

There is the First Lady of Dominican Republic, Dr. Margarita Cedeno de Fernandez, a celebrity politician in her own right.

When she made a surprise appearance at Social Good Summit, she talks a bit of how she uses social media. She says that “she is both a follower and user of social networks, Twitter, Facebook.”  These tools give her the ability to be connected with the youth and people from around the world.

In her capacity as a First Lady, she uses ICT (short for information communication technology) to empower women, improve literacy rate, economic development. If you want to connect with her, the twitter handle is @margaritacdf.

Check it out.

Making the Connection for #SocialGood

It’s very inspiring to see how people across the spectrum around the world, are using technology and social media to make connection & do social good. They are using different platforms to educate, empower women and girls, spreading the buzz, connecting displaced people, and more. One thing they share in common – is the ability to make a change.

The starting point of any conversation. Why are we doing this?

Geena Davis @GDIGM at #socialgood: “When are we going to get over the idea that it is shocking that women can do things?” @mashable…
UN_Women
September 20, 2011
Geena Davis @GDIGM at #socialgood: “Kids need to see entertainment where females are valued as much as males.” @mashable @unfoundation
UN_Women
September 20, 2011
Guterres -The most nobel part of our job is to help refugees unite, go back home. #socialgood @refugees
melissarfleming
September 20, 2011
.@womenwarpeace: “It’s not just a question of who’s watching media, it’s an issue of who’s talking. We’ve only heard from men.” #socialgood
lionozion
September 20, 2011
@TheMandyMoore says startling statistics & tidbits are great way to spread awareness on malaria through social media #socialgood
USAID
September 20, 2011
Geena Davis @GDIGM at #socialgood: “Gender portrayls influence aspirations. If they can see it, they can be it” @mashable @unfoundation
UN_Women
September 20, 2011
A bed net can protect a family of 4 for up to 3 years (@TheMandyMoore + @ashong are showing+telling!) #socialgood
unfoundation
September 20, 2011
#SocialGood @ABurak on how gaming can be used to make social good changes…in this case for girls & women. Teaching via data.
mgyerman
September 20, 2011
@TheMandyMoore Totally agree about teaching kids about things like malaria in school. Why isn’t this being taught now? #SocialGood
johnrougeux
September 20, 2011
Every 45 seconds a child dies of malaria… #SocialGood let’s change that…now @nothingbutnets @themandymoore
WaterIsHumanity
September 20, 2011

The Convergence of Technology and Social Media for #SocialGood

The Social Good Summit, a four-day event, hosted by the UN Foundation, Mashable and 92 Street Y – started yesterday in NYC. Speakers after speakers talk about how they use technology, social media tools to make an impact.DAY 1: The three trending words (that we’ve kept on hearing) are at the Summit are technology, social networks/social media (Twitter, Facebook), and mobile.

How social media is being used to help find solutions for the world’s most pressing problems, i.e. war, poverty, education, health, youth and more.

We have the tools at our fingertips. We can harness the power of collective action. – @erinschrode #socialgood #OYW
socialgood
September 19, 2011
How digital media use can be used to promote diplomacy.
[Video] Talking to @AlecJRoss at #SocialGood Summit on public diplomacy, digital media, how diplomats can engage http://bit.ly/qhfzx9
ASherinian
September 20, 2011

People are using digital media to connect and make change.

RT @unfoundation: 84% of today’s young people believe that it is their duty to change the world for the better: http://t.co/OZ1mc7qW #socialgood
nikolaig
September 20, 2011
Maternal health in crisis- great discussion focused on #healthworkers @ @everymomcounts @familycareintl @ICM http://bit.ly/n7cxbU
CTurlington
September 20, 2011
new #fwd site has interactive maps that will help inform & engage the public, easy for social media use! #socialgood http://www.usaid.gov/fwd #unga
USAID
September 19, 2011

The use of social media, technology and innovation – through the eyes of global health.

Fascinating stats on digital innovation and global health http://t.co/PaLDhK1K #socialgood summit
Tonyblair_TBFF
September 20, 2011
The power of mobile phone.
RT @bexband: At biggest refugee camp in Kenya, many women had mobile phone, it was their lifeline. –Valerie Amos of UN #socialgood
UNOCHA
September 19, 2011
RT @unfoundation: #SocialGood Summit Day 1: @gimmemotalk & @ValerieAmos talk about how the #UN is using social media to reach new audiences http://ow.ly/6ztUY
UNOCHA
September 20, 2011
The use of technology for education.
RT @Ericssonpress: Video summary of our education roundtable at Technology for Good #t4good #socialgood http://t.co/csJjEfyl
EricssonIndia
September 19, 2011
RT @unfoundation: United Nations launches app for education, action http://ow.ly/6vLVT via @washingtonpost #socialgood
K4Health
September 19, 2011
RT @DrStrickland: One Laptop per Child | To Empower The World’s Poorest Children Through Education – http://t.co/ShjgYg4S | @nnegroponte (Founder) #SocialGood
pauline_c64
September 19, 2011
RT @thinking_ahead: Dodi blogs at #socialgood. She’s now convinced that if education hurdle is cleared, then others will fall into place: http://t.co/te0ioJEo
ericsson
September 19, 2011
Youth quake.
“youth can ‘shake things up’ just by connecting with one another” – @erinschrode in @mashable: http://ow.ly/6zlbo #youthquake #socialgood
tammytibbetts
September 20, 2011
#Youthquake “It”s being the catalyst, proving you or I can spark the change, shift the mindset”- @erinschrode #socialgood #oyw via @EuroRSCG
erinschrode
September 20, 2011
At #Socialgood Summit NYC. Youth are agents for social change. Technology can empower. Let’s start a #youthquake 4 action on #ncds #ncdchat
ncdaction
September 19, 2011
“HMU (HIT ME UP!): YOUNG PEOPLE, MOBILE, & SOCIAL CHANGE” with @NancyLublin, CEO, Do Something | LIVE: http://t.co/TDEb2Hry #SOCIALGOOD
Livestream
September 19, 2011
Very excited to hear from the @oneyoungworld Youth Ambassadors talking about the power of social media – #youthquake #socialgood ^JT
wssocialimpact
September 19, 2011
RT @4egood: .@michaelteoh used social media to crowd source 35,000 opinions of youth to create a #socialgood report for Malaysian President #youthquake
CJASmallerEarth
September 19, 2011

And check out the recap from day 1- yesterday’s Social Good summit.

Looking forward to day 2 of #SocialGood Summit @92Y. Here’s a recap of day one: http://t.co/Onz5MMtz
92Y
September 20, 2011