Help Kopernik Get More Innovative Technologies to People in Need

Guest post by: Cindy Nawilis

Chase Community Giving is giving away $3 million in grants to 100 small, local charities and Kopernik – an NGO in the Social Good Startup, that distributes technologies like solar lamps and clean, efficient cookstoves to poor last mile communities – needs your help to win.

All you need to do is vote via Facebook.

Voting is easy, just follow these steps:

1. Go to http://bit.ly/tQgrPW and “Like” the Chase Community Giving App on the top left of your page.

2. Click the green “Vote and share” button for your vote to count towards Kopernik.

3. Encourage your friends and family to do the same.

The voting window lasts only until November 22, and Kopernik needs you to take action to make a difference.

So what are you waiting for, go ahead and vote!

Cindy Nawilis

Cindy Nawilis is Project Officer of Kopernik, an on-line marketplace of innovative, life-changing technologies designed for the developing world. Check out what they do and the technologies they offer at www.kopernik.info

TV is so the ’90s

These are signals that show us that the next generation – Class of 2011 – don’t watch as much TV as the general population (that’s us). They use mobile for video viewing, blogs/ social networks for interaction and info.

These are signals that show us that the next generation – Class of 2011 – don’t watch as much TV as the general population (that’s us). They use mobile for video viewing, blogs/ social networks for interaction and info.

Kids Today…

  • Are the Heaviest Mobile Video Viewers: On average, mobile subscribers ages 12-17 watched 7 hours 13 minutes of mobile video a month in Q4 2010, compared to 4 hours 20 minutes for the general population.
  • Are More Receptive to Mobile Advertising than their Elders: More than half (58%) surveyed in September 2010 said they “always” or “sometimes” look at mobile ads.
  • Out-Text All Other Age Groups: In Q1 2011, teens 13-17 sent an average of 3,364 mobile texts per month, more than doubling the rate of the next most active texting demo, 18-24 year olds (1,640 texts per month).
  • Talk Less on the Phone: Besides seniors 65-plus, teens talk the least on their phones, talking an average of 515 minutes per month in Q1 2011 versus more than 750 minutes among 18-24 year olds.
  • Grew Up in the Age of Social Media—and It Shows: While they make up just 7.4 percent of those using social networks, 78.7 percent of 12-17 year olds visited social networks or blogs.
  • Watch Less TV than the General Population: The average American watched 34 hours 39 minutes of TV per week in Q4 2010, a year-over-year increase of two minutes. Teens age 12-17 watch the least amount of TV on average (23 hours 41 minutes per week).
  • Spend Less Time on their Computers: American 18 year olds averaged 39 hours, 50 minutes online from their home computers, of which 5 hours, 26 minutes was spent streaming online video.

via Nielsen Wire

Continue reading “TV is so the ’90s”

How Focus on Certainties can help Reinvent, Redefine Your Business, Career

“We are actually within the next 5 years that I would call the great transformation,” says Daniel Burrus in this interview with Dr. Moira Gunn of IT Conversations (Tech Nation). That’s kind of in-your-face prediction. Daniel Burrus is the author of the book “Flash Foresight.” (I haven’t read the book yet. However, listening to this conversation made me want to read it!)

The interview is thought-provoking. It brings certain conditions into perspective. Conditions that can impact the livelihood of either business or individual, if you ‘really’ care about your sustainability as a business or professional. Daniel Burrus, says “the future is where we’re going to spend most of our time.” Why not spend time thinking about it now?

The sure way to predict the future

The sure way to predict the future is by focusing on certainties instead of uncertainties. Things that you know will have bigger impact. For example, what do you think of the use of social technologies, will it go up? Yes or no? Yes, for sure. How about mobility? The number of people who’s buying smart phones? Growing or stagnant? The answer is: it’s growing.

Another one: population growth. According to National Geographic, world’s population soon will reach 7 billion people. Yes, you read that right. 7 billion people living on earth! How will this impact you, your job, your business?

 

http://images.nationalgeographic.com/wpf/sites/video/swf/ngplayer_syndicated.swf

 

The three certainties that can predict the future with accuracy, according to Daniel Burrus:  

1. Demographics

2. Technology 

3. Government regulations

That’s the big three.

Linking certainties with opportunities

There are other certainties that we can think of, i.e. people are living longer, that means we need to save more for retirement, stay healthy, etc. Figure out what this kind of certainty means to you. What are the opportunities if you are a financial professional or if you are in banking? Consumers are demanding more openness, transparency, access to better products, less toxic. If you are in the consumer products and haven’t made the move to clean products yet, this may be the time to create line of new products. Be innovative.

The same thing with access to (or scarcity of) fresh water, for human and business consumption. How does it impact you- say, if your key ingredient is water? You probably will need to start thinking about water efficiency – if you want to stay in business. Where’s the opening for your business? How do you keep the social license?

Some things are certain. The use of smart phones as replacement of a computer. Use of iPad in business. The growing number of users globally using Facebook, Twitter, LinkedIn and other social networking sites. More people using social networking tools will have a big impact to anyone, business-wise or career-wise. Do you see how your company might need to have social presence to stay competitive, or even for branding? Do you need to retrain yourself in social media, so you can ‘keep’ your job? Etc. Okay, you get the idea.

That’s just a start.

I’m sure you can think of other certainties in your line of business or job that can help you see the invisible future  through the lens of opportunities.

So start thinking about it…

Once you know what “certain” things are growing in your line of profession or business, you can start envisioning the future and start looking for opportunities. 

Check out the rest: Flash Foresight.

Management Creed Every Business Should Read

The opening in a book on a subject of success stories on niche marketing penned by Dr. Soichiro Nagashima, an APO (Asian Productivity Organization) expert, published by the same organization, is something that we don’t put too much emphasis over here. The author has been trekking clean productivity arena for 40-some years. Originally was written as a manual for seminars on niche marketing strategies in Japan. 

Coming by way of Asia’s productivity, here is the creed, via APO.

Management is the art of adapting to the business environment

Management is the art of adapting to the business environment, and the business environment is subject to a range of political, economic, technical and social influences. The art of adapting to the changing environment may sound easy, but change is not visible to the insensitive eye. People content to lead an inactive, idle life resting on previous successes cannot grasp the dramatic socioeconomic changes occurring all around them. For those who have achieved success in business and maintain an ongoing passionate commitment to further progress, however, contentment can be a form of poison. For individuals, stagnation means death; for a company, maintaining the status quo is equivalent to giving up and closing down.

Moving in a different directions than others can open up opportunities. A company should recognize that the sun is already setting upon a market when everybody is in a rush to move in the same direction. In other words, a niche strategy which exploits “blind spots” in a market, paves the way for a company with a unique product or service, superior intellectual resources, and extraordinary creativity. [emphasis added]

This is truly a different attitude (and mindset) towards change. We tend to run the other way when facing with change. When in fact, change is good for business. 

LEARN from the master. So no matter what size and stage of your business, learn from the master to help you carve out your ‘niche’ market. Japan is the master when it comes to manufacturing technologies and some other breakthrough technologies. Circumstances like scarcity of natural resources, 80% dependent on imports for its food supply, etc., forced them to find the way out. And it has made Japan as one of the economic powerhouses in the world!

For more inspirations, you can check out the rest of the book “NICHE MARKETING 60 Success Stories,” here. [pdf]