Making the Connection for #SocialGood

It’s very inspiring to see how people across the spectrum around the world, are using technology and social media to make connection & do social good. They are using different platforms to educate, empower women and girls, spreading the buzz, connecting displaced people, and more. One thing they share in common – is the ability to make a change.

The starting point of any conversation. Why are we doing this?

Geena Davis @GDIGM at #socialgood: “When are we going to get over the idea that it is shocking that women can do things?” @mashable…
September 20, 2011
Geena Davis @GDIGM at #socialgood: “Kids need to see entertainment where females are valued as much as males.” @mashable @unfoundation
September 20, 2011
Guterres -The most nobel part of our job is to help refugees unite, go back home. #socialgood @refugees
September 20, 2011
.@womenwarpeace: “It’s not just a question of who’s watching media, it’s an issue of who’s talking. We’ve only heard from men.” #socialgood
September 20, 2011
@TheMandyMoore says startling statistics & tidbits are great way to spread awareness on malaria through social media #socialgood
September 20, 2011
Geena Davis @GDIGM at #socialgood: “Gender portrayls influence aspirations. If they can see it, they can be it” @mashable @unfoundation
September 20, 2011
A bed net can protect a family of 4 for up to 3 years (@TheMandyMoore + @ashong are showing+telling!) #socialgood
September 20, 2011
#SocialGood @ABurak on how gaming can be used to make social good changes…in this case for girls & women. Teaching via data.
September 20, 2011
@TheMandyMoore Totally agree about teaching kids about things like malaria in school. Why isn’t this being taught now? #SocialGood
September 20, 2011
Every 45 seconds a child dies of malaria… #SocialGood let’s change that…now @nothingbutnets @themandymoore
September 20, 2011

Happy Birthday, #Twitter

Happy 5th birthday, Twitter!

What’s happening?

Bloomberg Game Changers did a segment on the three Twitter founders – Jack Dorsey (the earlier inventor), Biz Stone, and Evan Williams this month. It’s pretty fascinating story and has some true-tried lessons for entrepreneurs. Yeah, they’re big company now, but “the flight is not always smooth.” If you need a pick-me-up, check out the video

There are 4 big lessons for wannabe entrepreneurs (that you can learn from them): 

#1. Never never give up.

Great entrepreneurs never give up. Evan Williams never gives up in his dream, even when the company he co-founded with Meg Hourihan ran out of money. The company was struggling. He had: NOTHING. And he was the last employee on Blogger, but he carried on. Until Google came calling.

#2. Believe (and keep your dreams alive).

The three founders didn’t started Twitter not because “they knew where it’s gonna go.” But because they believe that this is a good thing. They’re driven by that belief. Update: Brian Solis (in his Facebook) writes a comment “..we cannot undervalue Jack Dorsey’s original idea.” Yes, indeed, he is the original/ earlier inventor. And how he keeps his dream alive until he met the other two founders, with whom together they founded Twitter.

#3. Be nice. Even if you’re a competitor.

Evan Williams and Biz Stone worked at competing businesses. Blogger vs. Xanga. Who knew that one day, they’d be working together as founders of the company?

#4. Failure is part of success.

If you never fail, you never learn. That’s just come with it. It’s part of the process. So expect detour.

Eventually, when you keep plugging away (and focus on ) in light of failures and challenges, through life’s twist-and-turn “opportunity will find you.” Detour means, that it’s not your time.. yet. You’ll need to practice a little bit more. Because “practice makes perfect.” 

The Social Business and Customer Service

Businesses got to love change. Not just change, but sustained change. That’s the message from Frank Eliason. If that hasn’t sunk in your business culture yet, listen to this interview on social business and customer service. Brian Solis interviewed Frank, who Brian says is “one of the fathers of modern customer service.” At Comcast he started using Twitter to interact and communicate directly with their customers. He was the guy behind @ComcastCares. Speaking about career development, Frank Eliason is now the Senior VP of Social Media at Citibank.

The money quote:

“One day, customer service will be marketing.”

Grow Your Mailing List Without Trying Too Hard

Email still is the most preferred medium of communication. People spend 45% of their online activities on sending or reading emails. I don’t know about you, but I check my email first thing in the morning before Facebook, Twitter. Oh. Yes!

I’m just amazed that some people don’t use the opportunity to collect email addresses at different touch points of their activities. Jeffrey Gitomer, the sales guru says that “Over the next millennium, the single most valuable asset you and your company will posses is your email list. Build it, grow it and guard it with your life.”

Email marketing is probably the cheapest, easiest and most effective way to build relationship with prospects, customers, members, and clients. 

Barack Obama’s campaign was probably the best political campaign – ever. The campaign has built their list to a huge list – some 3M people are on the list. We know the results. He is now our President. Every time he was scheduled to speak at an event – there would be volunteers out there scouring the crowd collecting ‘personal’ information – the kind of permission-based information that would be used later for voters’ outreach, volunteers recruitment and for contributions. The list is then used over and over and over again. 

We’re no Barack Obama, but we can certainly grow our email list from at various touch points. 

Here are “The 5 tips for Building a High-Quality List that Leads to Sales, via Constant Contact.  

  1. When you network, ask people you meet if you can sign them up for your newsletter. The number one cardinal sin in networking is trying to close the sale right after meeting someone new. Rather than push your services, push your newsletter. It’s a great way to have people get to know you on a “trial-basis.”
  2. Contact your professional trade organization for their member list. A few trade organizations provide their chapter lists to members for free while others charge a modest fee for the national list. Once you get the list, send your colleagues a direct mail letter, with your free newsletter being the offer.
  3. Recommend other good newsletters in your newsletter. I’m a firm believer in “sharing the wealth.” If you think your readers would enjoy another newsletter, by all means, recommend it. Usually people are so surprised at being positively noticed, they’ll give you a reciprocal recommendation, resulting in many new subscribers.
  4. For presentations, include your newsletter info on the last PowerPoint slide. That last slide on PowerPoint presentations is valuable real estate. Don’t use it to list only your name and company name. Put your newsletter URL there instead.
  5. Develop a no-cost guide people can download at your site. Offering high-value content on your site is always a good thing. Write a press release about your no-cost guide or report and send it to trade publications. Give people the option of subscribing to your newsletter at the same time they download the guide.

The other few places where you can collect email information:


The best thing right now is you have social networking sites at your disposal, where you can connect or reconnect easily with people, that were not available before. You can exchange emails with your social networking connections. LinkedIn, Xing, Facebook, Twitter – just to name a few sites. 


There is this symbiotic relationships between blogging and email. Darren Rowse with ProBlogger, is using email alongside his blog. His blog helps him to drive up people to sign up for his newsletter. And the email drives people back to his blog. He was able to grow his subscriber base by 800 people per day using this technique.


image: ProBlogger Continue reading “Grow Your Mailing List Without Trying Too Hard”

Facebook is all About Mainstream

Dan Zarrella, the social media scientist over at HubSpot, gave presentation on the “Science of Facebook Marketing” webminar yesterday. The point that Facebook is all about mainstream and personal, should drive home the message of how we communicate with fans and friends.

What strike me the most is the shareable topics, words, etc. that get shared on Facebook versus on Twitter. When I heard this, it made me rethink about my strategy. 

Here’s how mainstream is the view on Facebook:

  • They’re foodie

Everybody loves food. Anything related to food is high on the ‘Like’ list, food like chocolate, fruit.

The lower the reading grade level the higher the readability on Facebook. 

So if you want to get shared there, keep it simple. No jargon use.


Keep more videos coming

That is what get shared the most. Based on his research, “videos do better on Facebook than on Twitter.” Consequently, on Twitter, if we put video links that don’t retweeted a lot unless you are a celeb.

– Day of the week

Something that we’re always wonder: what is the best day of the week to reach your fans? Because of social networking restrictions at workplaces, users can only log in to their accounts after work or on weekends. Weekends are more Facebook friendly

– Most Facebook shareable word

“Facebook” is top of the list. “Why” comes second place. “Most” is the third. 

– Writing on Facebook

Use plain nouns and verbs

The least Facebook shareable word


The message here: don’t talk about Twitter on Facebook if you want your fans to share the news. Skip it.

The flip side on Twitter the word RT (retweet) is the most shareable word.

There’s more here. LISTEN to the webminar Science of Facebook Marketing, at Hubspot


50 Power Twitter Tips (video)

More mileage for a blog post. This is an example of content in Creative Commons (shareable) mode.

A video-grapher-marketer named Paul Durban adapted Chris Brogan’s post and put it on a video. (Chris had the post on shareable mode) It’s amazing. 

The first 10 tips:

 Intent (Human Artist)

  1. Don’t read EVERY tweet. It’s perfectly okay. You have permission.
  2. Follow anyone who follows you (and unfollow spammers/jerks).
  3. Promote other people 12x to every 1 self-promotional tweet.
  4. Build lists to watch people who matter to you more closely.
  5. Retweet the good stuff from others. Sharing is caring.
  6. A lot of @replies shows a lot of humanity/engagement.
  7. Robot tweets are less sexy than human tweets.
  8. Promote the new/less followed more than the “names.”
  9. Set an egg timer. Twitter is addictive.
  10. Everyone does it their own way. You’re doing it wrong, too- to someone.

Read the rest at Chris Brogan blog.