Charity Water is a non-profit founded in September 2006, with mission to bring clean and safe drinking water to people in the developing nations.
In 2012 alone, Charity: Water raised $33 million with 100% of proceeds to fund water projects. By then, the total fund raised reach $93 million, funded 8,208 projects, and giving 3,223,000 people access to clean water. This kind of track record is very impressive, considering that they get to this milestone in less than 10 years!
When you think that there is more than 1.4 million nonprofits out there competing for resources, how could Charity Water get to a league of its own in a very short time?
For one, Charity Water runs the organization like a startup: innovative, efficient, and continue to reinvent. They embrace the power of technology and social media and use it to inspire and empower its supporters – from the get go.
Here is how transparency empowered their supporters:
#1: Business Model – 100% donations to projects
Any donors would love to see how their donations made a difference. So for a young organization that decided early on to embrace a business model where 100% of public donations goes directly to fund its water projects, transparency has to be at the core of their operational DNA.
By showing impact of supporters’ donations and sharing this information online, they gained the trust from people, especially those who may not be familiar with the organization and its mission at first.
Transparency breaks down barriers between an organization and its supporters to create openness that never before exist.